The Phillips County Fishing Rodeo is a longtime youth fishing event held each summer at Storm Creek Lake near Helena-West Helena. Designed for children ages 4–12, the free, family-friendly event introduces young anglers to the outdoors while promoting fishing and conservation. Participants register early in the morning and spend several hours fishing along the lake’s shoreline, with prizes awarded and refreshments often provided. The rodeo has become a cherished community tradition, bringing families together to enjoy nature and celebrate the region’s strong outdoor recreation heritage.